With over 1.5 billion websites that exist today on the World Wide Web how can you ensure that people find your brand among the millions of competing sites, when they do an online search on Google or Bing?
The perfect answer for this is, Enter into the world of search engine optimisation.
Let’s check out everything there is to know about SEO Gold Coast and how it can be leveraged to take your online business to an altogether new level of growth.
What is SEO?
Search Engine Optimisation or SEO is one of the most profitable digital marketing strategies. It helps in increasing the quantity and quality of the traffic to your website. When your users perform a search on a specific search engine, SEO actually defines the logic behind the ranking of websites.
For the best result, you must have to follow a certain series of steps. It will boost your rank on search engine and get you organic traffic. Keep in mind that you will notice great results as long as you follow each of the steps.
To make you understand SEO in a better way, here, I have broken down its meaning.
1) A Marketing Discipline
With the help of Gold Coast SEO services, you will be capable to drive traffic to your websites which results in better ROI for your business. To generate better leads and conversations you need to write content that the search engine likes. Such compelling content also needs to convey the marketing message in an interesting way.
2) A Technical Task
If you want to bring the high ROI, then you must be aware of the intricate details of an SEO process. SEO is a technical task that makes you ready to compete for traffic. So try to get knowledge about the best practices to optimise your content. It will make your website important in eyes of search engine.
3) An Awe-Inspiring Field
Developing quality content and generating quality traffic for free is actually amazing. If you ask me, SEO is totally an exciting field which makes marketers read about new algorithm changes of search engines constantly.
I hope, now, you have a clear understanding of what SEO actually is! So let’s move forward to another important section of this article.
The Fundamental Elements of SEO
1) Keywords
- Keywords are the combination of words and phrases that your potential customer will use to search for your products and services.
- With well-researched and thoughtfully and carefully chosen keywords, you can easily establish a connection with the prospects that are searching for your brand online.
- Always choose keywords which have high search rates and low competition.
- Make use of short-tail keywords, long-tail keywords, and local keywords into your content in order to optimise all your webpage titles, URL’s and other on-page SEO elements.
2) Content
- Content is one of the most important elements of SEO.
- With the help of quality content, you can easily reach to your audienceand create engagement with them.
- To drive traffic to your websites or blogs, your content must be knowledgeable but also engaging, attention-grabbing, relevant, and sharable.
- There are different forms of content like videos, blogs, infographic, podcasts, social media posts, blogs and e-books that you can use for marketing purpose.
3) Backlinks
- Backlinks are one of the main techniques used for Off-page SEO.
- Quality backlinks to your content from other websites tell search engines that your content is of high-quality and valuable. It creates trustworthiness.
- For quality backlink building, mostly guest blogging and infographic are used because people will love to share it.
4) Local SEO
- To generate quality leads, local SEO is progressively becoming important because more and more people nowadays use mobile devices for search.
- If you want to get the best result through local SEO then you can use local keywords, can do a directory listing, can create location-specific pages, Google Map pages, Google+ and Google My Business pages for your website.
5) SEM
- Search Engine Marketing is not the major part of a complete SEO tactic but it holds its own place.
- SEM can help you in attracting new and highly targeted consumers.
How Does SEO Work?
When a user searches for a particular product or service using specific keywords on a search engine like Google, it will display a series of websites that are related to the query and websites that contain a strong domain authority.
The reason behind that Google uses advanced crawlers to collect the information from every website that it can find on the internet.
After that, Google creates an index for every website using its algorithms that it has created for the best SEO practice.
Always keep in mind that, there are many algorithms and formulas but one core algorithm will decide the final results we can see on the SERP. Google uses different algorithms for different functions.
Panda
This algorithm helps Google to judge, to filter, to penalise, and to reward content on the basis of specific characteristics.
Penguin
This algorithm assists Google in judging links and addressing spam. This algorithm requires data from pre-existing algorithms.
Hummingbird
The Hummingbird algorithm uses conversational search method which focuses on the meaning of a phrase, rather than individual keywords. Hummingbird looks ]for the meaning behind the keyword and returns the result.
There are task specific and organising algorithms are also there which collects the data and put into a context that generates the desired results that users will find useful.
That’s how a search algorithm works at their core.
Now, let’s take a look at 3 key stages of SEO.
As mentioned above, SEO is not a static process. You have to continuously work on it. SEO is a framework with rules and processes.
To better understand it, we can divide it into 3 main stages.
1) Technical SEO
Technical SEO is the first stage of the SEO process. It has nothing to do with content and promotion methods of the website.
It mainly focuses on the indexing and crawling of your website. So make sure that your website doesn’t have any issues with crawling and indexing otherwise it can negatively effect on rankings.
2) On-Page SEO
On-Page SEO mainly focuses on your content and website infrastructure.
It sends the search engine crawlers enough signals so that they can understand the meaning and context of your website content.
If this stage is properly followed then it will increase the usability and credibility of your blog or website. There is no doubt in that.
3) Off-Page SEO
Off-Page SEO focuses on website promotion through quality link building.
Good content will provide you natural backlinks which will give you high rankings and traffic.
Never try to buy links as that may give you temporary success but in future, your ranking will be negatively affected. Getting link by this way is a violation of Google guidelines and can become the reason for a Google Penalty.
Types of SEO
There are mainly three types of SEO.
1) White Hat SEO
White Hat SEO strictly follows the search engine guidelines.
If you use this SEO then you are playing by the rules so there is a less chance of negative impact if the algorithm changes.
You can expect steady, gradual, and lasting growth in rankings through this type of SEO as you are avoiding any shortcuts or cheats.
Some white hat SEO techniques are high-quality content development, HTML optimization, restructuring of a website, and link acquisition campaigns.
2) Black Hat SEO
Black Hat SEO doesn’t follow the search engine guidelines.
You can get quick traffic but that traffic will be unpredictable and short-lasting.
Some black hat SEO techniques include link spam, keyword stuffing, cloaking, and hidden links.
3) Gray Hat SEO
Grey Hat SEO is a type of SEO in which technically legal methods are used to improve your site rankings, but these methods are ethically doubtful, and could one day become a black hat.
Gray Hat SEO is a risky one.
Examples of this SEO are clickbait, slightly altered content, link exchanges, and paying for reviews.
Importance of SEO
It is a fact that most of the search engine users click on one of the top 5-6 suggestions in the SERPs. If you want to take benefit of it and want to get more visitors then it is required that your website appears in one of the top positions.
Good SEO practices improve the user experience and usability of a website.
Though organic traffic takes a long time, it is long-lasting and valuable.
SEO helps in increasing the trust and credibility of your website.
SEO is a good medium for the social promotion of your web site. If people find your web site by searching Google or Yahoo then there are great chances that they will promote it on Facebook, Twitter, Google+ or other social media platforms.
Through SEO, you can win the competition. For example, if two websites are selling the same product, the search engine optimised website is probably having more consumers and do more sales. It actually impacts the buying process.
Final Thoughts
SEO involves many different techniques, types, and practices. According to the changes of web-user’s and customer’s behaviour and the emergence of new techniques, search engines change their algorithms.
Using strong and quality SEO on your website and digital properties, you can definitely become the owner of a successful business. In a nutshell, it can be said that SEO can be utilised as a conmtent marketing weapon that can help your brand transcend online business growth.
What SEO strategy will you be utilising to improve your brand’s visibility and drive better conversions?