A website is not best for all businesses. Determine the right kind of online presence that your business should have and then take any opportunity that you can in order to obtain more customers.
Do you even remember the last time that you looked anything up in a phone book? When was the last time you even saw one? No matter how much a Yellow Pages representative might try to claim that their solution still works, we all are aware that when somebody is searching for a business-related service, they do an online search.
BrightLocal reports that 97 percent of all consumers in 2017 searched online for a local business.
Knowing all of that, it is very important to make sure that your business has a solid online presence so that when somebody searches for your products or services that your company can be found. However, there are numerous ways that your business can be put online, and not of them involve building a website, so how can you determine which one is the best for you?
Let’s begin by discussing some of the ways you can develop a strong online presence and which types of businesses they work the best with.
If you aren’t wanting to spend a lot of money on getting a website built, then a great way of representing your small business can be to use social media. Types of businesses that work well with Instagram and Facebook are homemade foods, homemade crafts, photography, design work as well as other types of visual services.
Any hobby, side business, or small business with good visual capacity and that obtains a majority of business via word of mouth may do quite well by having a strong social media presence online.
Does your business sell manufactured products or handmade goods? If you partner with a third-party e-commerce platform like Amazon or Etsy could be the best way of putting your business online. When you sell on these platforms, there are fees that you will have to pay, but you won’t have to get a website of your own built, and your business will be front of high numbers of customers.
Google My Business
If you have an office or physical store where customers interact with you, then you should definitely get a Google My Business listing. The listing can help to ensure that your business is on the first page whenever people are doing online searches. All of your company information – name, address, phone number, hours, description can be displayed – and you can get reviews for your company to tell prospective customers how great your business really is.
So whether or you have a website, a Google My Business listing can help the online presence of your business. If you do have a business website, your Google My Business listing can be linked to it.
Businesses that have a lot of information to share about their services or products and have the budget for it should have a business website. Whether you need to start a brand new website from scratch, or an old website that needs to be updated, the type of online presence that your business needs is often to have its own website.
A website enable you to get your brand online established, share information information (and frequently update the information), capture leads using online forms and enhance the validity of your company. People want to be able to learn additional information about a company before committing t it, and in general the best way to achieve that is usually to have a website.
Do all of it
The best thing that you can do for your business, is using every opportunity that you can to increase its online presence by making use of each of the following resources and more:
- Your own website
- Google My Business (as well as other directory listings)
- Third-party e-commerce websites
- Social media
The more places that your business is online, the better your chances will be to rank high in the search engines, provided you are consistent with your business and brand information across the internet.
Don’t deny your business or yourself the chance to obtain more customers by developing a strong online presence. Decide which options are the best ones for your business and then get started as soon as possible.