What is marketing on Facebook all about? What sort of opportunities are available there? What can one expect to gain once a campaign is complete? The truth is that the sky is the limit, and only your knowledge will hold you back. Read this article to learn all you can before you begin.
The key to all marketing is to understand why you’re doing it. What is your end goal? Once you have that figured out, you can more easily create a plan to bring in exactly who you want to turn from Facebook like into customer. So start brainstorming today – what are you marketing?
Try using custom tabs on your Facebook page. When you first create your business Facebook page, you’ll have general tabs like the Wall and Info tabs. Try extending your capabilities by creating your own custom tabs. Some businesses have tabs that contain links to various kinds of content like products, newsletters, and ongoing contests.
If you’re working on building your fan base, consider using “Like Ads”. These are ads that include a call to action to Like your page right from the ad itself. These ads seem to be just as effective in the News Feed as they are in the right column, so play with the placement.
Connect your Twitter account to your Facebook page. This will help you streamline your posts to both social media accounts. When you post on Twitter, your post is also posted simultaneously on your Facebook page as well. This saves you the time and effort of signing onto both sites to make one post.
Never rely on anyone else’s advice as to when the best time for updating your page is. While a non-profit may find people are more charitable on the weekend, that doesn’t mean your customers aren’t actually checking out your page at work. Do your own research to figure out when you should be posting.
When you get advice about “the best” of something, such as the best type of post, or the best type of content, or the best time to post, it will already no longer be the best. Why? Because your competition has read that post too and will be following it. Research your target audience and figure out your own personal “bests”.
Create customized tabs to highlight information on your Facebook page. This way you can clearly separate promotions, coupons, freebies and other things that you would like to highlight about your business without having them get lost in your wall posts. When the contest or promotion is over, you simply remove that tab from your Facebook page.
Invest time and resources in your Facebook marketing campaign. Facebook is a large and popular site, and it takes a lot of work to market on it. If you hand over Facebook responsibilities to someone who is overworked already, you will likely get poor results. Put real time and money behind it to succeed at it.
Facebook has become almost a second website for many businesses. After being of Facebook for a number of years and comparing traffic results from Facebook and to the official business website, many businesses are finding they have more Facebook traffic than they do on their home website. This is a great way to expand your presence on the Internet.
When your campaigns are failing, you may question what went wrong, but it’s often a lack of education which holds you back. Thankfully, you read this article and now have an introduction on how to market correctly on Facebook. This means that your next campaign should be a profitable one.